ELLIPS PORTFOLIO
Ellips, an Indonesian brand, has expanded to the Philippines, known for its hair care products and exclusive cologne collections available only in the Philippines.
Tiktok
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As the Social Media Manager, Head Copywriter Representative, and Voiceover Artist for Ellips in the Philippines, my multifaceted role has significantly contributed to the brand's growth and success in the region. Within just five months of managing the TikTok account, I achieved almost 12,000 followers, while Instagram and Facebook followers increased by 28% since I took over the Philippine account. This rapid growth in social media presence not only boosted brand visibility but also fostered a vibrant online community.
My strategic content creation and management have garnered millions of views, driving high engagement rates across all platforms. The cross-country collaboration ensured consistent and effective messaging, enhancing brand recognition in Malaysia, Vietnam, and Singapore. As the voiceover artist for all Ellips video content, I provided a cohesive auditory experience that resonated with audiences across different countries.
Furthermore, the weekly content scripts and copy I developed were pivotal in maintaining the brand's voice and engaging our audience, leading to a significant increase in sales on Shopee and Lazada. The successful campaigns and engaging content translated into higher conversion rates, contributing to the brand's robust online performance.
The organic growth achieved through effective outreach marketing strategies underscored the importance of localized content, as evidenced by the Filipino translations that ensured better reach and engagement within the local market. These efforts collectively positioned Ellips for further expansion, including planned entry into offline stores in the Philippines.
In summary, my comprehensive approach to social media management, content creation, and strategic marketing has been instrumental in Ellips' impressive performance in the Philippines. The significant increase in followers, engagement, and sales highlights the effectiveness of our strategies and sets a strong foundation for continued growth and success in the region.